Velum
An invented product-launch software for food supplement brands, with its landing page and sales funnel: which trends will last, and the product on sale in about twelve weeks, compliant in thirty markets.
Velum does not exist: it is a personal exercise in presenting the product the food supplement industry would want. It starts from real industry data and from European, Spanish and German regulation, checked on 29/10/2026 and sourced, and turns them into a page of scientific luxury, with a 3D capsule of nacre turning on its axis.
The whole funnel runs in the browser and sends nothing: a guided demo of the app, a claims scanner (Regulations 1924/2006 and 432/2012, Directive 2024/825), a composition scanner with EFSA and German BfR dose limits and the 14 allergens, the regulatory calendar, a calculator of what arriving late costs and a diagnostic that ends in a tailored plan and a simulated booking. Industry figures carry their source; Velum's are invented, and the page says so.
- Inventory no.
- LAB-19
- Year
- 2026
- Technique
- Vue 3
- three.js (WebGL 2)
- MeshPhysicalMaterial (iridescence)
- Lenis
- Vitest
- Device
- Mobile and desktop
- Browsers
- Current browsers
- Permissions
- None
- Status
- Stable
- Address
- velum.alexharto.com